EEVE is a natural fibre yoga and activewear brand designed for women who live and move with purpose. Inspired by the rhythm of the Earth, pieces are crafted from biodegradable materials that feel good on the skin and align with conscious living. Every garment is a reflection of EEVE’s commitment to simplicity, sustainability, and soulful design.

The challenge was to build a brand that speaks to modern, wellness-conscious women while staying grounded in nature’s wisdom. The vision was to create an identity that feels clean yet emotional, quiet yet confident - capturing the essence of slow living through soft textures, natural materials, and minimal, meaningful language.

We developed a brand identity that mirrors the gentle strength of its wearer - elegant, grounded, and deeply considered. From the symbol inspired by the human skin cell to the earth-toned palette and sensory storytelling, every detail was designed to support stillness in motion. The result is a brand that’s more than activewear - EEVE is a way of being.