Mitsuko is a contemporary Japanese restaurant where heritage meets precision. Designed as a quiet homage to Japanese craftsmanship, Mitsuko offers more than a dining experience - it’s an invitation into a world of considered detail, seasonal ingredients, and elegant simplicity. Every dish is a story; every space, a ritual.

The challenge was to create a brand that honours Japanese cultural identity while resonating with a modern, design-conscious audience. The vision was to build an identity that feels balanced and restrained, yet memorable - evoking the refined aesthetic of Japan through texture, typography, and tone. The brand needed to feel rooted in legacy, yet distinctly new.

We developed a full brand strategy and visual identity that reflects the quiet sophistication at the heart of Mitsuko. From the name and custom typography to menus, uniforms, and spatial branding, every element was crafted with deliberation. The result is a timeless brand language — one that respects tradition while inviting a new generation into the elegance of Japanese dining.