Search engines love structure. Keywords. Headings. Clean code.

Your brand voice? It thrives in nuance. Humour. Metaphor. Style.

The challenge is bridging the two.

Most brands swing too far one way:

• Either stuffing pages with awkward keywords to please algorithms
• Or writing beautifully branded copy that no one can find

The solution lies in what we call SEO copywriting with voice, strategic content that both ranks and resonates.

Before writing, you need to know what your audience is actually searching for.

Ask yourself:

• What problems are they Googling?
• What words or phrases do they naturally use?
• What’s the intent behind their search - information, comparison, or action?

Use tools like Google Search Console, Ubersuggest, or Semrush to uncover exact keywords.

Look for long-tail keywords like “ethical branding agency in Dubai” instead of just “branding.”

Once you know what people are searching for, you can shape your copy around intent, not just style.

Gone are the days of keyword stuffing. Today, SEO rewards relevance and readability.

Here’s how to integrate keywords without sounding robotic:

• Use them in your headlines and subheadings
• Weave them into introductory sentences
• Insert variations or synonyms naturally
• Avoid repeating exact-match phrases more than 2–3 times per page

Example:

Instead of: “We are an SEO copywriting agency Dubai clients love.”

Say: “We help brands in Dubai write copy that ranks, and sounds like them.”

See the difference? Same message, more human, still optimised.

Google loves structure. So do readers.

Use formatting to serve both:

• H1 for the page title, H2s and H3s to break content
• Short paragraphs (2–4 lines max)
• Bullet points and bolded key phrases
• Internal links to other pages on your site
• Meta titles and meta descriptions that match page content

This improves readability, bounce rate, and crawlability - all SEO signals.

Don’t let SEO kill your creativity. When drafting, write freely in your brand voice. Make it human. Make it interesting. Then go back and optimize.

Checklist for SEO editing:

• Is the target keyword used in the headline, intro, and one H2?
• Have you used semantic keywords naturally throughout?
• Is your page slug short, clean, and keyword-relevant?
• Have you included a compelling meta description?
• Are there any opportunities to add internal links?

Remember: Google’s goal is to serve the best content to users. If your copy is helpful, engaging, and well-structured, that’s SEO gold.

A page that ranks but doesn’t convert is a missed opportunity.

End with a clear call-to-action that feels aligned with your tone of voice:

• Friendly? “Let’s build something beautiful together → [Book a call]”
• Bold? “Ready to stop blending in? Start here → [Work with us]”
• Minimal? “Interested? [Get in touch]”

Make sure every page gives readers somewhere to go next, Google notices engagement too.